The most important aspect of any marketing strategy is the fact that it should revolve around the target customer. In a digital market space, providing data security to the customer is important to stay relevant and competitive. Getting the SSL certificate is the key to providing security. Switching from HTTP to HTTPS is easy and economical considering the benefits of the move. To have a HTTPS domain companies have to first get an SSL certificate from here. Websites first need to decide what exactly they would want to be SSL validated – Domain validation (this covers encryption only), Organizational validation (a bit costlier than domain validation but includes Authentication in its coverage), and finally Extended Validation (it ensures best security and is a must for Banks and eCommerce businesses). After they have decided this, website can buy the most apt SSL certificate version.
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In most cases the SSL certificate vendor also helps portals to install validations; it is best to enquire this before buying from the vendor. Once this is done, websites need to create a link map of their sites and redirections. A freshly created HTTPS link may not show Google traffic, this is because Google still only recognizes the HTTP site. To overcome this, you need to re-add the new website to Google Webmaster Tool and submit the new site map as well in the listings. A quick test should throw bugs that can be fixed to ensure traffic.
Taking in view, the current market scenario and dynamic technological environment, at the market scenario and the rapid technological changes, following business benefits of SSL security can be easily enlisted-
The importance of cyber-security is not lost upon digital natives today and they are privy to the measures companies take to secure the information. It is, hence, imperative for most organizations to leverage cyber-security safety feature deployed by them to gain visitor trust and increase traffic on their websites
Better search rankings are looked upon as benchmark of website’s online reputation. And, getting SSL certification has a major and direct impact on this indicator. Google has officially announced that HTTPS may break ties between two equal searches.
SSL encryption acts as a visual indicator for the consumers to believe in the authenticity/security of the website and share their information on it. Organizations can leverage these safety features to convert the visitors into customers by gaining their trust as a secure place to share information on. This becomes a major step in boosting the business revenues.
To ensure safety to its collected information, it is imperative for a website to add several layers of security. SSL certificate is one of these layers which encrypts the data and protects it from either being stolen or misused. This enhanced security environment enriches the overall information exchange between consumer and the website.
To comply with the Payments Card Industry (PCI) compliance norms, an online business must have at least 128 bit SSL certificate with proper encryption. The PCI standards also make it mandatory to acquire the SSL certificate from a trusted source. As per their guidelines, a website must use right strength of encryption for it to be able to take card payments. These guidelines also make it compulsory for the website to provide a private connection on any page that requires customers to enter personal information.
Since phishing involves cloning a website or a webpage, it is almost impossible to have an SSL certified cloned website. This is an added advantage of getting a SSL certificate.
To secure your website and realise the advantages of SSL certificate you can get your free trial SSL certificate from https.in