In this article, we will be focusing on the benefits of SSL Certificate and why SSL is important for your website. How these benefits of SSL Certificate helps business in gaining profits and revenue?
As the evolution of the internet has increased at a rapid rate, the growth of the digital world has risen. Now everything from a small pin to a big television is available online. Also, it has given rise to cybercrime and customer data leak.
Just like you need a seat belt while driving a car, a helmet while riding a bike, you need an SSL Certificate for your website.
You may have different questions such as:
– Worth getting an SSL certificate?
– HTTPS is important?
– Is SSL certificate mandatory?
Answer to all these questions is “Yes”.
Just 1.9% of the top 1 Million websites are using SSL Certificate, whereas 4.2% of top 10,000 websites are been secured.
In this highly-competitive market, customer data (ID’s, Password, Credit Card, Debit Card details, etc.) is like a diamond for the organization. Hence the organization can’t compromise in term of customer data security. SSL Certificate secures the data which is in transit between server and browser. In simple words, it keeps the information private and secure. SSL helps in protecting the data from hackers and skimmers by turning them into the undecipherable format.
Google with its consent updates has made good with its promise of making the internet a safer place by naming and shaming unencrypted sites (HTTP sites). As on October 17, 2018, Google released Chrome 70, and with it, they have increased their security warnings for sites that are not fully HTTPS secure.
Having SSL certificate on the website will make your site as HTTPS, which will save you from such harsh warnings from google.
As we know Google is contently making algorithm updates, in 2014 Google announced HTTPS as Ranking Signal. Deploying an SSL Certificate on to your website will make your site secure and browsers will show trust indicator (Pad Lock) in the address bar.
Such a trust indicator will increase your website traffic and indeed increase your SEO ranking.
Also, Brain Dean in his article mentioned how HTTPS is correlated to the Google Ranking.
Below is the graph for the reference, which indicates the ranking of the website who has HTTPS enable (Having SSL certificate).
It is the right time to implement an SSL certificate for your website, as it helps in boosting the SEO ranking of the website. Who doesn’t want to Rank their website Top on Google SERP?
SSL Certificate provides your website with a Trust indicator known as “Padlock”. This padlock indicates that the website is secure because of SSL encryption. SSL encryption acts as a visual indicator for the consumers to believe in the authenticity/security of the website and share their information on it. This result in increased customer trust.
Organizations can leverage these safety features to convert visitors into customers by gaining more trust as a secure place to share information on. This becomes a major step in boosting business revenues.
Nowadays as the user base of using the internet is increasing, thus there is an increase in the attacks such as Phishing, MITM attacks, etc. Securing the website from such attacks is must for various reasons. A simple way is to have an SSL Certificate on the website.
Since phishing involves cloning a website or a webpage, it is almost impossible to have an SSL certified cloned website. This is an added advantage of getting an SSL certificate.
EV SSL Certificate is the best certificate for securing the website from such kind of attacks.
The benefits of SSL Certificate (Bonus):
To comply with the Payments Card Industry (PCI) compliance norms, an online business must have at least a 128-bit SSL certificate with proper encryption. The PCI standards also make it mandatory to acquire the SSL certificate from a trusted source. As per their guidelines, a website must use the right strength of encryption for it to be able to take card payments. These guidelines also make it compulsory for the website to provide a private connection on any page that requires customers to enter personal information.
An Overview of the Various Types of SSL Certificate Available:
EV SSL Certificate:
Extended Validation (EV) certificates are the highest level of authentication. Issued through a very thorough verification process. Such a process give the customer’s confidence in e-commerce/ payment gateway website. Only EV SSL certificates show a green address bar.
OV SSL Certificate:
OV SSL certificates are also known as Organization Validated SSL Certificate. As the name suggests, these certificates have a stringent validation process. Certifying Authority (CA) verifies the business identity while issuing OV SSL certificates. The same business information is available under certificate information. Ideally, all registered businesses should protect their website with this type of SSL certificate.
DV SSL Certificate:
Domain Validated (DV) SSL certificates are basic SSL Certificate to secure your website. DV SSL certificates are the Cheapest SSL Certificates in the market. They display a green lock in the browser to indicate the authenticity of the website.
Wildcard SSL Certificate:
Wildcard SSL certificate works in a similar way to a regular single domain certificate. However, they have the advantage of securing all and any sub-domains you may have in your network. This certificate saves money, and admin time.
Multi-Domain SSL Certificate:
Multi-Domain SSL Certificate is used to secure multiple domains and sub-domain with a single SSL certificate. A single certificate in most cases cheap and can secure up to 99 additional domains.
“If you spend more on coffee than IT security, you will be hacked. What’s more, you deserve to be hacked”
― Richard Clarke
As we are now aware of the benefits of SSL Certificate, let’s secure our website with SSL. It helps the owner and the business in gaining more traffic and revenue.
Hence, save yourself from the Google warnings “Not Secure” and increase Customer trust, user traffic, and revenue.