Many underestimate the importance of site security for the success of an online store. When you provide customers with a secure shopping environment, they will feel comfortable when completing transactions. If you cannot guarantee your customers that your site and hence your confidential information are protected from hackers and identity thieves, you will lose sales again and again.
Secure Sockets Layer (SSL) certificates protect the transmission of customer information between your site and your client’s browser by encrypting the data. A green padlock appears beside your domain name for the secured website. The level of encryption depends on the type of SSL certificate you choose.
When choosing or when you want to buy an SSL certificate for your online business, there are several questions to ask:
Your data encryption level will depend on the type of SSL you choose and the provider. Considering the serious nature of an online crime, it is a good to choose the highest level of encryption your budget can buy. Buying an SSL can also depend on the type of business being run – online stores, for example, need high data encryption to protect customer’s private account information.
Strong SSL certificates require a validation process that takes some time. Because it is not advisable to operate an online store without site security. Consider buying and installing a low-security SSL to protect your clients while waiting for validation to a higher encryption level.
The answer to this question will depend on the number of domains on your site that require data encryption. Determine which pages are essential for your customers’ transactions and install SSL for each of them.
Visitors on pages of your SSL protected website, see the padlock in the browser bar. However, some SSL certificates also include a site security stamp that you can place on your homepage. A great way to make a positive first impression and inspire confidence in your brand.
Site security is a must 24/7. Before you apply for an SSL and buy an SSL certificate, ask your provider about the level of customer service they provide. Live support by phone or chat is a valuable service for any online business.
Buying an SSL certificate is an important step in securing your website. Although you are hesitant to pay the fees associated with an SSL. You can be sure to know that it will pay for you when customers feel secure when completing transactions with your online store.